The email isn’t urgent, and they put it off. They expect you will sell something and avoid it. The subject line is boring and looks spammy. So they’ll ignore even the perfect follow up email. They basically skip emails on a certain subject. They basically ignore all cold emails - you should test other channels or contact their colleagues. They understood the need to read the email later in detail, marked it unread, then procrastinated, and finally deleted it. When they came back, your email was hidden under many new ones. They opened your first message, started reading, and then got distracted. Missed the first email among the piles of others in their inbox. Below we collected a few reasons, so you don't feel embarrassed or think you'll sound aggressive with your business email follow up. We often struggle to get responses from popular guys who are correspondingly busy. What causes prospects to ignore your email Here are 6 email follow-up scenarios with some tips you can adapt to your own situation. Put yourself in the recipient's shoes and consider what might be relevant. The following up process is all about getting a reply. When you are going to ping someone, it is a good idea to access the context and make informed decisions about the content you send. The emails may be of any length and follow up phrases, though they should feel human and relevant. You probably have already heard that by contacting prospects only once, you cut at least 50% of available options.Įven when people understand the cold email follow-up is essential, they don’t always remember that 6 follow-ups is ≠ 6 identical messages in a row like «just checking in… have you read my message». There are numerous explanations for this, from distractions to vacation/sick leave. If someone ignores your message, it absolutely doesn’t mean, by default, they refuse to work with you.
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